The next episode of Bones, set to air on December 3rd, is to be called The Gamer in the Grease and appears to be jam packed full of Avatar product placement. There’s a promo clip on Youtube, which you can see embedded below the break.
The show airs on Fox which is, of course, a sister wing of Newscorp. to 20th Century Fox, the studio behind the film and I don’t think we can blame them for wanting to promote this phenomenally expensive piece of product as well as possible. But it’s not just a product, it’s a piece of of creative expression too - hopefully an honest one - and it would be nice to think Bones is too, so it’d be quite sad to see them crossed-over in an empty, cynical way.
So, let’s watch this clip and then count the references to Avatar together.