quinta-feira, 16 de julho de 2009

Harry Potter and the Half-Blood Prince Takes in $22.2 Million from Midnight Shows!

It seems that the latest Hogwarts adventure is off to a record-breaking start. According to Variety, Harry Potter and the Half-Blood Prince took in an estimated $22.2 million from midnight screenings.

The mark would be more than enough to break The Dark Knight's $18 million midnight screening record set last summer as well as Star Wars: Episode III - Revenge of the Sith's $17 million midnight tally.

While the Potter films have always been box-office juggernauts, analysts believe that Potter is more popular than ever lately, which some attribute to J.K. Rowling's last book in the series coming out, and some attribute to the two-year gap between films. The last film, Harry Potter and the Order of the Phoenix, which also opened on a mid-July Wednesday, took in $12 million from midnight shows en route to a $139.7 million five-day gross.

It seems that more record-breaking numbers could be in store for Harry Potter and the Half-Blood Prince, so be sure to check back for the latest updates.

Source: Movieweb.com

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