segunda-feira, 12 de outubro de 2009

Move Those Buns!: Getting People To Use The Stairs Instead Of The Escalator.

This is a video made at a subway station in Stockholm that asks the question, "can we get more people to choose the stairs by making it fun to do?" And the answer, amazingly, is yes -- by converting the stairs into a giant piano a la Big. Granted in the U.S. not a single extra person would have taken the stairs and at least two women would have called the cops about a possible bomb. Still, good going, guys, but I would have just turned off the escalator.


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